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A dog on a stone path across British moorland at golden hour
Our Story

Getting outside, together

Wandra started with one simple idea, built around the best part of having a dog.

A person walking their dog along a country footpath
A simple idea

The best part of having a dog

Wandra started with a simple idea: to build something around one of the best parts of having a dog, getting outside together.

Not every adventure needs to be a mountain, a weekend away or somewhere completely new. Sometimes it is the same muddy field you have walked a hundred times, an early morning before work, a rainy Sunday afternoon, or a new trail a few miles from home.

To us, it all counts.

A dog exploring nose-down at ground level in the heatherGround level
The idea behind the brand

The outdoors from their level

Dogs experience the outdoors differently to us. They spend their lives closer to the ground, noticing the textures, scents, colours and smaller details that we often walk straight past.

That perspective has become a big part of Wandra, and the world we are building around it. From heather across the moors and moss underfoot to wet stone, woodland trails and changing skies, we take inspiration from the overlooked details of being outside.

The details we walk past
Dewy moorland heatherHeather
Moss and lichen on wet stoneMoss & stone
Woodland floor trailWoodland floor
A dog wearing a Wandra collar on a moorland trailComing soon
In the works
What we're building

Considered gear, built for outside

We are starting by creating our own considered collars and leads, designed for dogs that feel most at home outdoors.

From there, Wandra will grow into a wider range of gear made for everyday walks, bigger adventures and everything in between. Products that balance function, durability and design, while staying connected to the outdoors that inspired them.

An owner and dog out on a walk together
The community

More than products

Wandra was never meant to be just about products. We want to build a community around people who genuinely enjoy getting out and experiencing more with their dogs.

The muddy walks, road trips, weekends away, quiet local routes and bigger days in the hills all have a place here. We want to see where you go, what you discover, and the moments you share with your dog along the way.

Follow @wandraworld
Sunrise over the moors
The bigger picture

Every walk counts

Wandra is about every version of getting outside with your dog. From the local field you have walked a hundred times to sunrises on the UK's highest peaks, we are here for all of it.

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