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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from wandraworld.com.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.
- “Web beacons”, “tags” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How we use your personal information
We use the Order Information that we collect generally to fulfil any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations. Additionally, we use this Order Information to:
- Communicate with you about your order;
- Screen our orders for potential risk or fraud;
- Where in line with the preferences you have shared with us, send you information or marketing about our products.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site — for example, by generating analytics about how our customers browse and interact with the Site, and to assess the performance of our marketing and advertising.
Sharing your personal information
We share your Personal Information with third parties who help us operate the Site and our business. We use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here. We use Klaviyo to send our marketing emails, and Meta (Facebook and Instagram) for advertising and measurement.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page here.
You can opt out of targeted advertising using the links below:
You can also opt out of some of these services through the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a UK or European resident, you have the right to access the personal information we hold about you, and to ask that it be corrected, updated or deleted. If you would like to exercise this right, please contact us using the details below.
We process your information in order to fulfil contracts we might have with you (for example, if you place an order through the Site), or otherwise to pursue the legitimate business interests listed above. Please note that your information may be transferred outside the UK and Europe, including to Canada and the United States, where our service providers operate.
Data retention
When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete it.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, email us at contact@wandraworld.com or use our contact form.
If you are in the UK and are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office at ico.org.uk.